Show me the big picture

Strategies and practical tips on creating effective digital advocacy campaigns.

Make your Issue their Interest

How to draw attention to an issue or bypass censorship using creativity and humour

How to create an impact offline with tried and true print-based techniques

How to make your message stand out in the sea of mass media

Make your Issue their Issue

How to collect or search for data and document your issue

How to transform your content into rich and detailed stories.

Make your Issue their Action

How to react immediately and effectively to an event happening in the present.

How to use the power of shared knowledge and community participation.

How to harness mobile phone technology to innovate and reach out to a wider audience.