Expose. Challenge. Educate.
You've now got the attention of your audience – what's next? How do you convert their fleeting interest into genuine concern? How can you bring your audience in further and help them to become informed advocates of your issue?
Simply put, you support your campaign with well-crafted stories, revealing data and original content. The platforms you use to deliver your content will become more targeted and narrow, with a view to what motivates and attracts your audience.
This section will look at how you can: