Provoke. Inspire. Amuse.

Effective digital media campaigns are those that aim to grab the attention of, provoke, or inspire a target audience or a community. Generally these campaigns are set up on platforms of maximum reach – broadcasting platforms – or hijack existing pervasive platforms like advertisements or outlets of popular culture. They can be orchestrated by smaller groups of people but impacting a much larger community of people, while not necessarily directly provoking them to action.

In this section, you can learn about methods you can use to:

• draw attention to an issue or bypass censorship using creativity and humour: Jam the Signal: Creative campaigning
• create an impact offline with tried and true print-based techniques: Take it Offline: Print-based media
• make your message stand out in the sea of mass media: Branch Out: Social media to garner interest